Torstar Advantage

Access to Canadians

For more than 130 years, Torstar and its esteemed publications have been a part of the daily ritual for people across the country. Generations of readers feel like they are part of a larger conversation about their community, their country and the world. In one word, we have our readers’ trust.

A Canada-first strategy that moves your brand forward.

As one of Canada’s most established media voices, Torstar gives you a credible platform to speak authentically and meaningfully to real Canadians.

Our bespoke client campaigns are based on data-driven insights and give you access to the 10.8 million Canadians who access our 40+ brands.

Our Coverage

Digital:

10 million average monthly unique visitors across our Torstar network.

Print:

2.4 million weekly print readers in Ontario rely on us to stay informed.

Email & Newsletters:

1.7 million subscribers relish receiving our newsletters in their inbox each week.

Live Events:

Toronto Star Events is your gateway to dynamic engagement and community connection.

Client-centric Content:

Elevate your brand with imaginative and inspired storytelling.

Podcasts:

The Star’s growing roster of podcasts offer a unique advertising alignment.

Build a media plan that ensures 100% of your media dollars reach real Canadians.

consumers are more likely to love or like ads. Local reach and trust matters; when ads appear in news on quality news sits, versus in news on social media.

10.8 m

average monthly unique visitors on the Torstar Digital Network.

50%

more likely to relate to a brand message.

51%

trust levels towards local news publishers are higher than the baseline established for the “information” category.

Trusted Brands

Partnering with Torstar gives your brand direct access to the consumers who drive trends, spending, and influence nationwide.

They are young. Across Canada, Millennials and Generation Z account for more than half (52%) of our readers, while Generation X accounts for 20%.

They are influential and educated. At work, more than one-third of our readers are professionals (31%), while half of our readers (48%) have a bachelor’s degree.

They are affluent. Roughly one out of four (23%) Star readers have a household income above $125,000.